How do different generations consume music?
In today’s world, where technology is found in all areas of life, it is curious to see how the different adaptation of people to it affects how and how much music we consume.
These differences are especially notable when we compare the different generations that we currently live with:
Baby Boomers, born between 1946 and 1964, are the ones who listen to the least music today: according to surveys, 80% of them listen to less than 3 hours of music a week, in fact, much less than those 3 hours, the average is 1.77 hours a week. They mostly make use of the radio and do not tend to pay much attention to what they are listening to, preferring the classics and music of their youth to current styles.
In contrast, the Millennial generation, born in the 80s and first half of the 90s, who were already born with technologies at their disposal, say 46% listen to between 3 and 6 hours of music per week, making an average of 3.1 hours .
This situation is easy to identify on the street, where we can see that the majority of young adults walk with headphones listening to music, compared to older people who are not so used to it.
Finally, the younger generation, Generation Z, digital natives who were born immersed in contemporary technologies and who do not know the world without them. They are generally more attracted to platforms such as YouTube, with on-demand content, they don’t like not being able to choose, and Spotify, with a growing importance, especially in terms of payment. It is curious that they are also much more fickle, preferring to listen to playlists of styles that they like more than albums of specific artists.
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